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By James LovejoyJun 26 2015
...h brands but finds unique expertise for each. The comparative advantage Comparative advantages, as seen in the linguistic association analysis, may hold the key for one of these brands to truly pull ahead of the other. Identifying their strengths and weakness, brands can strategically decide to eithe...
By Marcus BeardJul 31 2015
...use social intelligence to plan and measure press communications, your strategy becomes much more nuanced and authentic. You’re not just looking at top-line numbers, but themes emerging from your coverage. You’re not interacting with the (slowly disappearing) news desks and press depositories: you’re...
By Jasmine JaumeAug 20 2015
...at categorizes mentions by influential authors or sites using the influence filters, then apply that category to a Signal to direct changes detected in conversation by those influencers to the PR department. Local issues for local teams Similarly, you can set up Rules that categorize mentions accordi...
By James LovejoySep 14 2015
.... (Google uses a logarithmic scale.) Their entire business was essentially founded on providing a reliable way of determining which websites were the most relevant. Yet quantifying something as human as relevancy is no simple task – that’s why we still have to scroll down a few pages every now and th...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
