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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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Ask an Expert: 8 Tips For Building Brand Loyalty

Marketing

By Kit SmithOct 19 2016

...way to delight someone, and give them a reason to come back. My same local supermarket has free fruit for kids at the entrance, and I imagine that little touch is remembered by the parents who shop there. Early access, insider information, and special status can all be used, and especially for high w...

blog article

Commentary: Why Consumer Tech Brands Need Emotional Storytelling

Marketing

By Jon MowatNov 1 2016

...ng standards of mobile browsing, as 3G and free wi-fi become the norm and full 4G comes ever closer to reality. Therefore your video needs to capture and engage users right away, which means your content must be impactful and memorable. Emotional storytelling allows you to convey a simple, human mess...

blog article

Facebook Trends: 9 Predictions on What to Expect in 2017

Marketing

By Kit SmithNov 22 2016

...book trends are about making sure that it isn’t a competitor that is the go-to place for whatever life activity you are engaging in. Whether that’s selling old sports equipment, bitching about colleagues or sending disappearing photos of your face as a waffle, Facebook wants to be there for you. 4. M...

blog article

Twitter Trends: 5 Predictions on What to Expect in 2017

Marketing

By Kit SmithDec 13 2016

...was previously exclusive to celebrities but may become a marker for genuine, high-quality accounts. Could this be a step towards removing anonymous accounts, or at least making them less prominent? As Twitter says; Our goal with this update is to help more people find great, high-quality accounts to...

blog article

More Tabs, Please #6: Fatal Flu, Hotel Hacks, and Viral Lists

Marketing

By Josh BoydJan 12 2018

...‘Outbreak: Our Next Global Pandemic‘ takes us step-by-step through the world would react to fast-spreading deadly disease. It’s also part of a wider series from How We Get To Next all about bird flu in general called Fowl Plague. Highly recommend the whole thing if the one piece isn’t enough. The pow...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.