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blog article

React: Cheerios to Apple Reveals: This Week’s Social Round-up

Online Trends

By Gemma JoyceMar 11 2016

...ations are high. Did we miss your favorite trend? Tweet us at @BW_React [bw_banner_cta type=9][/bw_banner_cta] Brandwatch analyzes the biggest trends of the week in the latest social media round-up...

blog article

Commentary: Why Consumer Tech Brands Need Emotional Storytelling

Marketing

By Jon MowatNov 1 2016

...d 50% year on year for the past three years. This trend is especially pronounced in mobile viewers, with consumption of mobile video doubling from 2014 to 2015 – mobile video consumption now accounts for half of all views on YouTube, and the average mobile viewer watches a total of 40 minutes of vide...

blog article

Social Listening and the Fashion Industry: What’s the ROI?

Uncategorized

By Gemma JoyceSep 22 2017

...isualizing events is no problem either. With Brandwatch Vizia, you can now watch mentions of your brand, event or product unfold minute-by-minute alongside all the other tiles that help make sense of all your business data. Whether your new line of handbags has just gone down smashingly or a piece of...

blog article

More Tabs, Please #19: Awful Robots, YouTube Faces, and Fashion

Marketing

By Josh BoydMay 4 2018

...CTs9Mg2 — gawanmac (@gawanmac) April 13, 2018 The trend-takeover algorithms Increasingly, the things around us are curated by machines and AI, whether it’s what music we should listen to or the clothes we should wear. Algorithms follow us everywhere digitally, and everywhere physically as they’re car...

blog article

6 Issues Traditional Banks Need to Get on Top of Before the Disruptors Move In

Online Trends

By Gemma JoyceApr 18 2018

...services, are the ones established banks need to watch out for. [bw_banner_cta type=1 url=”https://www.brandwatch.com/reports/financial-services/” button=”GET THE REPORT” title= “Don’t let change disrupt your bottom line” image=”https://www.brandwatch.com/wp-content/uploads/2017/02/Press-Release.png...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.