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[Webinar] AI Skills Every Digital Marketer Should Have

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blog article

Not So Weird Twitter: When Surreal Beats Sincere

Online Trends

By Marcus BeardApr 8 2014

...few months. There’s great value in being aware of trends, but a solid social media strategy also calls for ingenuity. Brands should try to carve out an social identity. Sure, lowercase is the new hotness today, but tomorrow it will be something else entirely. Perhaps we’ll even come full circle and g...

blog article

Why Glossy Travel Brochures Are So 1999

Marketing

By Iris VermerenMay 2 2014

...of the first to launch a concierge with a Twitter feed. Instead of making a stop at the concierge desk to collect glossy brochures, guests have a 24/7 place to ask questions and view recommendations from previous guests. ITC Hotels uses a real-time monitoring tool and four levels of criticality to cl...

blog article

What Happens Online After You Die? Exploring the Digital Graveyard

Online Trends

By Joel WindelsJul 28 2014

...ook timeline, WhatsApp conversations or Instagram feed will remind you that even from birth, people’s lives are being documented in more detail, and shared in more places, than ever before in human history. In years to come, our national governors, military generals and corporate bosses will have eve...

blog article

Forget Drinkability, For Coca-Cola It’s All About Share-ability

Marketing

By Dinah AlobeidAug 14 2014

...uses only on the personalized bottle hacks. A BuzzFeed article directed specifically at The Simpsons’ fans posted a photo and the correlation between the Bort Share a Coke bottle and the beloved (never-ending) cartoon. Hashtag heaven   Coming in with the fourth most used hashtag is #honoringourheroes...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.