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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Influencer Outreach Strategy: The 9 Steps to Success

Marketing

By Kit SmithSep 24 2015

...h a human, not a robot. Not only will your name become familiar to them, but you will begin to learn what makes them tick. This will help you in your next step when you come to woo them. Step 3: Contact influencers Once you feel the time is right to contact an influencer, tailor a personal message. W...

blog article

Marketing: Developing a PR Strategy to Match the Speed of Social

Marketing

By Kit SmithMar 10 2016

...rs involved have widened too: social media teams, community managers, and content writers all have a role to play in any major PR activity for most brands in 2016. The fundamental tenets remain the same, however. Telling the right story to the right person at the right time is still at the core of PR...

blog article

React: The 5 Best (and Worst) April Fools’ Day Pranks by Brands

Online Trends

By Gemma JoyceApr 1 2016

...fts for Kanye and Trump This year shipabagofdicks.com have come up with a special surprise for Donald Trump and Kanye West, who will receive one million gummy penises between them. What a treat. While the queries we trialled to capture social conversation surrounding the unconventional shipment of co...

blog article

Industry Opinion: Don’t Hide Your Dirty Laundry in T&Cs

Marketing

By Chris OwenApr 6 2016

...them again. [bw_also_like id=”70410″] An all too common problem Turns out additionally, that the tiny T&Cs about paying to get your phone back pop up briefly while completing an order, and the ‘this is just a quotation’ bit is also within these T&Cs, but it doesn’t say this is for pristine – only fo...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.