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blog article

Social Media for NonProfits: 3 Charities who Shine

Marketing

By JeremyMar 27 2013

...onprofits are on Facebook and 74% are on Twitter. Social media allows for much more than collecting donations; a good social media strategy for nonprofits can attract new supporters, raise awareness around issues, and put pressure on politicians and corporations. Here are three examples of nonprofits...

blog article

Interview: Hootsuite’s Mark Abrami Shares 3 New Year’s Resolutions for Social Teams

Marketing

By Gemma JoyceJan 2 2019

...In which we chat to Mark Abrami about three key ways social teams can approach their work in the new year....

blog article

Marketing: 7 Social Media Hacks for Busy Event Planners

Marketing

By Fiona SalukJun 22 2015

...place around the event and create custom designed social profile branding. Create a link between the social profile and the event webpage with visuals and a hashtag. Find your influencers Getting influential advocates excited about your event is key to reaching a wide audience. @hina_paracha Hi! Can...

blog article

Interview: In Conversation with The Economist on Social Intelligence

Marketing

By Natalie MeehanJan 11 2016

...arly, The Economist understands the importance of social, as Tim explains. “Social is one of the key focuses of the business. Without the social side of it, there would likely be a 25% drop in traffic – so it is a key part of the business for us. Also, from an editorial perspective, all our journalis...

blog article

Data Labs: Social Data and The Problem With Pollsters

Online Trends

By Matt PearsonJan 20 2016

..., in theory, give a more representative view than social analysis. When a social media based prediction comes even slightly close, as with our spookily accurate prediction of the 2014 EU Election, it is worthy of remark. But there is one significant advantage social analytics has over traditional pol...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.