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[Webinar] AI Skills Every Digital Marketer Should Have

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blog article

#Hangout Recap: How to Turn Negativity into Positivity on Social

Marketing

By Ruxandra MindrutaJun 30 2016

...s Fear is often listed as one of the main reasons companies do not respond to negative comments addressed to them on social. Even so, our panelists agreed that negative comments are your biggest opportunities for huge wins. Jay Baer, in his book “Hug your haters”, describes online customer complaints...

blog article

Exploring the Identity of a Brand: How to Discover and Measure Brand Associations

Marketing

By Kit SmithAug 9 2016

...tively expensive for some, although online survey sites reduce the cost. Online survey data The website brandtags.com shows a brand logo and asks visitors to type the first word they associate with that brand. Once you have entered 5 words, you can look at the results. Over time they have built up a...

blog article

We’re More Misinformed Than Ever: Looking at The Prevalence of Fake News

Online Trends

By Gemma JoyceAug 15 2016

...ease help RT to spreading #Niza #nice pic.twitter.com/GSEBFZ1X2l — Dr.Mueble (@Muebleoalg0) July 14, 2016 Meanwhile, fake news sites are fairly savvy about presenting themselves as legitimate sources. While there are often tell-tale signs, mirroring the layout and style of legitimate news websites an...

blog article

11 Ways to Find Trending Topics on Social Media

Marketing

By Kit SmithAug 23 2016

...is important for any business. For marketers and community managers, joining a conversation in a timely matter means you are able to add something to the conversation. There may be trends within your industry that dictate product development. Finding these trending topics on social media rather than...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.