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By Chelsea FearFeb 28 2014
...y, the opticians chain decided to release a tongue-in-cheek advert about the foul. Although put across print media initially, the advert was discussed vigorously online and garnered a great response for the brand. Asda – #ChosenByMe Tracking online opinions about a product is extremely useful for...
By Will McInnesApr 28 2014
...companies that lost this along the way from first- or close second-hand experience. So it is just a reminder. We need to look to organisations that have scaled a special culture – companies like Gore, HCL, Zappos and John Lewis that I wrote about it in Culture Shock, and the others that come to mind...
By Jasmine JaumeJun 5 2014
...e them in, they’ll soon realise that you were less-than-truthful about your product’s capabilities. Then you can be sure that they won’t be renewing their contract, nor are they likely to be singing your praises to their peers. Honesty = happy clients There are huge benefits to being honest from...
By Giles PalmerMay 22 2014
...ur and John Moore from Gorkana has brought a “been-there, done-that” dimension to the team which is so valuable. Finally, and for me personally in my role, most importantly, I want to recognise my amazing peers here at Brandwatch – Fabrice, Bryan, Alex, Will, Seb and Naomi. Thank you guys. We’re grow...
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
