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blog article

Interview: Addressing the Emerging Challenges of Social Data and Security

Marketing

By Hannah TregearFeb 15 2016

...retail sectors, so he has seen the integration of social data with security across a variety of different verticals. “Social data now is used in pretty much all areas of security. I think we’re probably one of the later areas of business to fully adopt it, but now the security world is starting to se...

blog article

Interview: Telling Compelling Stories and Reaching the Right Audiences at The BBC

Marketing

By Natalie MeehanMay 16 2016

...hey’re interested in and then connect to them via social channels. Social data can help us listen to our audience more effectively and respond to what they’re saying.” Social data: making stories discoverable So how do production teams traditionally unearth new factual stories? “Well, it’s very time-...

blog article

Marketing: Revealing the Unique Benefits of Social Media Research

Marketing

By James LovejoyApr 8 2015

...ehave and interact online. In our latest guide on social media monitoring, we have outlined many of the ways brands use social media to inform their decisions. While it has been proven to be an effective source of insight for many businesses, social media research is a pioneering venture, and as such...

blog article

Inside Consumer Insights: Talking to Metia’s VP of Customer Experience Strategy and Insights

Marketing

By Natalie MeehanAug 10 2016

...hing similar. I think that where we’re going with social tools and social data, the natural next big evolution is going to be to be more analytics and KPI focused.   A big thanks to Misia for speaking with us. This interview is one in a series with industry experts – you can expect more every week. [...

blog article

7-Step Guide: Choosing the Right Social Media Monitoring Tool for You

Marketing

By Emily SmithFeb 20

...n and choose what’s best for you when it comes to social media monitoring.   1) Decide on your objectives   Why do you need a social media monitoring tool? Identify the most important aspects that suit your needs: are you interested in tracking your own social channels or do you want to keep track of...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.