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[New Report] State of Social 2025

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blog article

What’s the Best Social Strategy for Fashion Brands?

Marketing

By Alex JonesMay 23 2018

...randwatch.com/wp-content/uploads/2017/07/olive-garden-cta-2.png”][/bw_banner_cta] For fashion companies, does exclusivity or inclusiveness help your brand strategy? Depends on if you're a luxury brand. In this article, we look at how different strategies affect different fashion companies using data...

blog article

How to Optimize Your Brand for Social Media Search

Marketing

By Emily SmithJan 30

...How consumers are searching for brands is changing. Here’s everything you need to know about social media SEO....

blog article

Harambe Would Have Loved This Article: Analyzing a Gorilla’s Internet Legacy

Online Trends

By Gemma JoyceSep 9 2016

...me random zoo gorilla. In his afterlife, he has become a superhero, a mega-meme, the internet’s gorilla. Aja Romano, Vox Just a gorilla? When we were searching for a header image to this article we struggled to find a stock photo of Harambe. “Can’t we just use any old gorilla?” asked one member of th...

blog article

Written in the Stars: People Are Freaking Out About NASA “Changing” Their Star Signs

Online Trends

By Gemma JoyceSep 19 2016

...ged. While trusting any website that features the Comic-Sans font is generally ill-advised, this is NASA and they’re generally accepted as pretty smart so what they actually said is worth a read. While it’s interesting, it’s nothing new and stories like this have been going around for a long time. De...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.