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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Industry Opinion: Snake Oil Social Media Gurus are out of Control

Marketing

By Chris OwenJan 22 2016

...of material and suggesting that accounts should become online ego-driven narcissistic personality disorders. This is just wrong. On all levels. Bullet two – spamming. No, leave the spamming to the news media and those who serve a function which befits sharing the same material regularly. We’ve all go...

blog article

Using the Voice of the Customer to Turn Threats Into Opportunities

Marketing

By Kit SmithOct 13 2016

...read in the last decade or so. Mobile phones, high-speed wireless internet, review sites, social networks, search engines, mobile payments, ad blockers. All have contributed to giving more weight to the voice of the customer. Customers can access almost unlimited information about brands, products, a...

blog article

5 Ways to Navigate Social Media Influencer Marketing

Marketing

By Michelle GoodallDec 20 2016

...el, and do’ differently. In their 2016 study, peer-influenced media, such as social media and search, are two of the top three sources of news and ‘a person like yourself’ is rated significantly more trustworthy than traditional spokespeople, such as CEOs and Government officials. They call this an ‘...

blog article

Emoji Data Reveals How Men and Women Illustrate Their Tweets

Online Trends

By Gemma JoyceJan 31 2017

...channeling some evil sh*t. It just kinda melts my spirit a little bit.” Are you a journalist looking to cover our data? We have plenty more. Email react@brandwatch.com for more info. Get a free demo of Audiences today. The Brandwatch React team delves into the emoji data, finding women are far more l...

blog article

Know Your Followers: Harness the Power of Community With Brandwatch Audiences

News

By Nick TaylorApr 20 2017

...and grow your audience. Harness the power of your community Your following is a fantastic, free channel to market to and a valuable resource for potential customers and influencers already engaged with you. But first you need to know who they are. Getting an overview of your followers is simple and a...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.