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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Falcon Heavy Launch Data: Analyzing 450k Social Media Reactions in 4 Charts

Online Trends

By Gemma JoyceFeb 7 2018

...live stream. What worldly things could this space-bound miracle of human endeavour be compared to? Watching the outstanding feat of engineering that is the Falcon Heavy launching into space, I couldn’t help but think it looked like something. I couldn’t quite put my finger on what, so I consulted th...

blog article

Plastic Data: Consumers Are Becoming More Interested in Plastic Waste

Online Trends

By Gemma JoyceApr 5 2018

...n in a really positive way. https://www.instagram.com/p/BhH-UDWF1Hr/ It’s not too late for brands to get involved in this conversation and make bold steps that can win wider customer favor and, with the conversation around plastic waste growing, inaction could do harm both to the environment and thei...

blog article

Social Data Reveals the Trends Influential Food Bloggers Are Tweeting About Most 2016

Online Trends

By Gemma JoyceAug 24 2016

...ttps://www.brandwatch.com/reports/social-listening-in-the-restaurant-food-beverage-industry/”]Learn how food & beverage brands are using social intelligence for success. [/bw_banner_cta] What's the most popular food of 2016? The Brandwatch React team looks at the data surrounding 250 influential food...

blog article

The Beginner’s Guide to TikTok Advertising

Marketing

By Michaela VoglJan 16 2023

...This guide gives you an overview of TikTok ads and takes you through the most important steps to building your ad campaigns....

blog article

When Orange is not Just a Colour, and Other Challenging Queries

Marketing

By Natalie MeehanApr 26 2014

...l mentions of fruit, along with all the spam that comes with being part of a brand that offers mobile phone contracts. We were also able to make sure that all the mentions of ‘orange’ were within five words of relevant context terms, using NEAR/5, such as mentions of phones, broadband, mobile or inte...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.