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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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Beers and Blogs: Linking Social Media and Beverage Brands

Marketing

By Fiona SalukOct 2 2014

...e social realm in terms of mentions. This kind of comparison can help a brand identify their social competitors and discover the means through which consumers discuss them. Our report uncovered a total of 914k mentions in the industry (between July 1 2013 to March 30 2014), making it clear that to ig...

blog article

Redditmade: Reddit’s Fast Track to Financial Success?

Uncategorized

By Chelsea FearNov 5 2014

...r even make sense anywhere else, only in these sub-communities. In comparison, Kickstarter is a crowdfunding site for anyone who has an idea, and many of the projects have a wide reach. Looking to the future The app is currently in open beta so it is interesting to look at all the current projects wa...

blog article

How to Turn Your Employees into Your Best Social Media Advocates

Marketing

By Abby PerkinsDec 1 2014

...specially for employees   Instead of running a one-size-fits all social media profile targeted at both the public and your employees, create profiles dedicated for employee use. Encourage them to use the space to discuss ongoing company projects, start conversations, and share news between department...

blog article

Retailers & Sales: Using Social Listening To Learn More About Black Friday

Marketing

By Natalie MeehanDec 2 2014

...t this shopping day that turns even the most level-headed shoppers (of which I am admittedly not one) into complete nutcases? Hype. Feeling somewhat dirty after my Black Friday binge, I thought I’d have a little look in Brandwatch and see what other people online were saying about the day. Was I the...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.