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blog article

Marketing: No-one Ever Got Fired For Choosing a Social Suite

Marketing

By Joel WindelsJul 13 2015

...as many inferior tools as good ones.” -Brief: Buy Social Point Solutions, Not Social Suites, Forrester Research, Inc., June 19, 2015 Innovation, value and performance more often lie in the depth of point solutions. The ‘wells’, if the puddle analogy were to be extended. This is directly evident in th...

blog article

How Social Intelligence Is Delivering Actionable Consumer Insights

Marketing

By Kit SmithJun 2 2016

...udience. This example demonstrates the shift from social listening to social intelligence; rather than listening to mentions of their own product, the brand attempted to understand their audience using a people centric approach. [bw_also_like id=”70926″] The company wanted to know the topics that mos...

Report

Tendenze del digital marketing nel 2023

Questo report gratuito rivela: Le 10 principali tendenze del marketing digitale che avranno un impatto sui marketer quest'anno. Ispirazione e un'infinità di esempi da brands reali. Consigli su come sfruttare le tendenze in modo significativo e coerente per il vostro marchio. Prospettive su quando se...

blog article

How Social Media Can Boost Customer Experience Management

Marketing

By Kit SmithJan 11 2017

...maturity level, brands can benefit by turning to social media. Social media plays an important role in customer experience management. It is both a research tool for understanding the problems in the customer journey and a channel for improving the customer experience. The volume of branded, organic...

blog article

React: Learn To Love Twitter’s ‘Hearts’ and ‘Likes’

Online Trends

By Marcus BeardNov 4 2015

...lem and many say this won’t help it. The mentions feed of women with plenty of followers tends to be filled with hurtful, intrusive and often sexual comments. Forcing users to recommend posts by sending symbols of romantic love may not help that problem, some say. The variety of content and interacti...

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Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.