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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Controversy: Is It Worth Your Reputation?

Marketing

By Joel WindelsFeb 23 2012

...mment can now be recorded in internet history and come back to haunt you. It started off with journals and newspapers recording the lives of interesting people and adding commentary where appropriate. From this the tabloid newspapers were born and reputations were made and lost through controversy an...

blog article

Web Liquid Report Reveals Leading Monitoring Tools

Marketing

By Joel WindelsOct 22 2012

...sentative and random sample Our option to perform complex search within queries The quality of our data coverage and relevance. In the name of fairness, the report uses a standardised Boolean query to undertake the standardised search, which was for Tesla Motors. While we can understand the logic of...

blog article

Insights from the Outside: Review from a Former Client

Marketing

By Joel WindelsJan 16 2013

...utomated sophistication. Some competitors allow a search-within and then tag the results, but that’s it. Combined with the core filtering, this is a killer feature. Again, I don’t think outwardly you make enough of this.” (you can read about our Rules here, a feature we’re building into something eve...

blog article

Why The Most Social Brand in the World Isn’t Even ‘Social’

Marketing

By Mark GardinerJan 24 2013

...brand is the aggregate result of millions of face-to-face, one-to-one interactions between customers and front-line staff. I’m not talking about scripted, “Would you like fries with that?” pseudo-conversations. Even the lowliest Trader Joe’s crew members are empowered and encouraged to befriend cust...

blog article

3 Time Saver Tips and Tricks for Optimizing Queries in Brandwatch

Marketing

By Madalena ScottAug 16 2013

...ntly misspelled brand name: Walmart, Wallmart, Wal-Mart, Wall-Mart, Wal*Mart, Walmart*, Waltmart, Walamart, Walmmart … In this case, you could save yourself some effort by using the replacement operator (symbol ?) in Brandwatch, which will find mentions where the question mark can be replaced by anot...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.