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blog article

Facebook Search FYI: What Does It Mean For Marketers?

Marketing

By Kit SmithNov 5 2015

...ched for that topic. Previous changes to the News Feed algorithm has meant that content which is explicitly selling products or pushing promotions without context are less likely to appear on a News Feed. This new update reinforces that rule, as content needs to be engaged with for Facebook to know i...

blog article

We’re More Misinformed Than Ever: Looking at The Prevalence of Fake News

Online Trends

By Gemma JoyceAug 15 2016

...each individual – the Wall Street Journal’s Blue Feed, Red Feed goes a long way to demonstrate the different ways Facebook users are presented with information – and there’s no shortage of misinformation being spread far and wide across social on top of that. Brandwatch React decided to take a close...

blog article

4 Great Reasons To Use Social Media For Your Business

Marketing

By Joel WindelsFeb 21 2012

...th these users, as well as many other benefits of social media as a marketing platform. 1/ Social Media Gets Your Customers Talking When your customers start talking about your business via social media, it can garner new interest from new potential customers because people trust recommendations from...

blog article

Brand Advertising: Why a Traditional Approach Won’t Cut it Anymore

Marketing

By Iris VermerenJun 20 2014

...o many flocking to establish such heavy marketing presences on social networks? Data, taken from our latest report on Household & Personal Care Goods, shows that consumers are spending more time than ever using social media. In one study, 29% of respondents stated that they frequently use social medi...

blog article

Monster: Powering Real-time Engagement with a Social Media Center

Marketing

By Hannah TregearSep 30 2014

...a direct dialogue with their customers. Spreading social intelligence across the company The Social Media Center is in a prominent location with high footfall from staff within Monster’s Massachusetts Headquarters. “People walking past can stop in, ask us what we’re doing, have those conversations….i...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.