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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

What Google My Business Means for Your Brand: 6 Key Changes

Marketing

By Jessica EdmondsonJul 14 2014

...its many different SMB services into one – easy-to-use platform and dashboard. That’s Search, Maps, Google+, AdWords and even some degree of Analytics all in one place. As such, the features here aren’t really new, just combined so that small businesses will have a much easier time of harnessing all...

blog article

Brandwatch Updates: Great Coverage Just Got Better

News

By David EsbinFeb 18 2015

...coverage of those sites as possible, and are always making improvements and developing relationships to ensure our coverage continues to be best-in-class. Now you know. [bw_banner_cta title=”Brandwatch Analytics” type=2]Find meaning in the conversations that matter.[/bw_banner_cta]...

blog article

React: Looking to Invent the Next Big Thing? Twitter Can Help

Online Trends

By Cara SherrattMar 1 2016

...as nearly 200 people last month begged for a hair-drying, hair-cleaning or hair-growing solution. Someone needs to invent a dry shampoo for when your hair is so greasy that even your normal dry shampoo is like “nope.” — Catie Warren (@catie__warren) February 5, 2016 some one needs to invent a quicke...

blog article

Interview: In Conversation on Brand Management at The Financial Times

Marketing

By Hannah TregearMay 3 2016

...cting the brand Protecting the reputation of a 128-year-old institution is a top priority for the communications and marketing team led by SVP communications and marketing, Darcy Keller. “The FT adopts a 24/7 always on approach to social listening” says Watts. “Working for a news organization, anythi...

blog article

Why Your Buyer Personas Are Wrong and How to Fix Them

Marketing

By Kit SmithJul 28 2016

...will include order size and frequency, channel (e-commerce or bricks and mortar) and seasonality. Web data If you have forms on your website that visitors complete to gain access to gated content, it may include relevant information for a persona. Reviews and feedback Customer reviews, analyst revie...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.