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blog article

Interview: How Cathay Pacific Remains the World’s Best Airline on Social

Marketing

By Natalie MeehanApr 11 2016

...rseen from Hong Kong, each local area has its own social presence – as Priscilla explains. “As well as our global accounts, we also have a few channels and a few checkpoints that we work closely with our support teams that we have locally – we have local teams wherever Cathay flies to – they have the...

blog article

How to Measure Paid, Owned, and Earned Media

Marketing

By Kit SmithJun 30 2016

...sources, including news sites, forums, blogs, and social media. A social analytics tool, like Brandwatch Analytics, is the easiest way to monitor all these mentions across the web and ensure you don’t miss any. By excluding your own channels, you can track the earned mentions wherever they appear. Th...

blog article

7 Ways to Use Social Media for Content Marketing Research

Marketing

By Kit SmithJul 12 2016

...up of followers. Whether your content is aimed at social or search, amplification by social media is important. With SEO content, getting your content shared and in front of people may increase ranking points through social signals. It will get people reading it, and quite possibly linking to it, whi...

blog article

Men vs. Women: Who Is More Active on Social Media?

Marketing

By Iris VermerenJan 28 2015

...in a better understanding of your audience with detailed demographics.[/bw_banner_cta] Ever wondered who is more active on social media: men or women? Or what women use social for vs men? Are women or men more active?...

blog article

NYK Europe Live: Day One

News

By Natalie MeehanOct 20 2016

...a_roib/status/789068315540987904 12.19pm – Panel: Social Intelligence Today “We’ve launched products based off of our social data.” Katie Scott, Unilever https://twitter.com/behumanshaped/status/789063441923371008 To wrap this one up – what a powerful quote. It’s been a whip-smart half-hour. 12.03pm...

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Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.