Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Kit SmithAug 18 2016
...the mentions of your brand. You can also do this comparatively, to see how you stack up against competitors. 3. Be on message Once you know your audience and understand your current associations, you can see how closely your perceived image aligns with audience realities. You can then work on highli...
By Gemma JoyceSep 23 2016
...ed Audiences to search for Twitter users that self-identified as Democrats who had tweeted election-related terms in the last three months. For example, an account that included “democrat” or “dems” in their bio who had tweeted the word “election” recently would be included in the wider list. We did...
By Benjamin SchaeferOct 7 2016
...porters, we used the Brandwatch Audiences tool to search for would-be voters. This search was limited to individuals in the United States with three possible hashtags for either candidate. For Hillary Clinton supporters, we searched for #imwithher, #hillyes, and #Hillary2016. For supporters of Donald...
...hat by looking at social data. It explains how you can use it to: Improve campaign and ad targeting Go after your competitor's customers Guide creative direction Find and utilize influencers...
By Phill AgnewDec 21 2017
...or our biggest highlights. Speed to Insight Quick Search. Quickly filter your data using just a search bar. Major Platform Performance Improvements (up to 50x faster) Dashboard Wizards: Guided wizards to create custom dashboards. Dashboard Exports: Export Brandwatch dashboards into native Microsoft P...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
