Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Will McInnesApr 28 2015
...other types of data, tying them together to get a complete business picture and better understand the ROI of all of their social activities. When we look at what it takes to be the best just in our domain, we firmly believe that no one tool can fulfill every need, and be the best at everything – we’r...
By Marcus BeardMay 14 2015
...level of accuracy and fidelity. Forward thinking companies have already started using this type of rich data to drive campaigns and business decisions. Millward Brown set out to drive more in-store customer visits for a client. Serving up ads based on geotag data, their store visits rose by 100%. “U...
By Jasmine JaumeMar 4 2013
...e), but why do JLS have such a huge proportion in comparison to the other brands? Well, it seems their tweet about their launch being ‘GREAT’, which was retweeted hundreds of times, has pushed up that positive proportion. But what about the negative conversation? None of the brands experienced partic...
By Ashley CiminoSep 13 2013
...forms allow you to create a variety of ads. Cons: Competition: Almost every company is now advertising on the Internet, and it’s creating competition. Annoyance: Let’s be honest. Certain ads (I’m looking at you pop-ups) are incredibly annoying when you are browsing the web. Online advertising has the...
By Kit SmithJan 20 2019
...r in-depth insights about your audience, brand or competitors, get in touch with us for a free demo and see how Brandwatch Analytics can boost your social media strategy. [bw_banner_cta type=2]Track your campaigns across 85 million sites to maximize your effectiveness.[/bw_banner_cta] There is no sho...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.