Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Dina DaoudMar 3 2014
...to scope potential projects. We also support the business services teams on current clients’ inquiries. We tailor and arrange the Brandwatch tool in a way that suits best our customers and we help them collect, analyze and report on the data that we turn into valuable business insights and opportuni...
By Dinah AlobeidAug 29 2017
..., convey insights about social metrics’ impact on business or marketing outcomes that they care about — key performance indicators that brands or lines of business track already. To connect to intended audiences, make sure that they will encounter your visuals in the course of their normal working da...
By James TimpsonNov 10 2014
...ive enough, but for someone who is also running a business from their smartphone, the demands on the battery will be even higher. A business owner will often update multiple social media profiles at least two to three times a day, as well as checking in with comments and questions from potential clie...
This guide outlines seven key steps to handling crisis management successfully. Discover: How to stay ahead of potential PR crises Quick tips on how to turn online negativity into a reputation boost How American Airlines protects its brand reputation Crisis management lessons from global brands such...
By Kit SmithOct 25 2023
...ntions of your brand could be a drop in the ocean compared to your competitors. You need to establish the proportion of conversations concerning your industry that are centered around your brand. By tracking share of voice and the changes over time you gain context for the data. The foundation of suc...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.