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[New Report] State of Social 2024

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blog article

Interview: How Fashion Institution Topshop Embraces Social Insights to Stay Ahead

Marketing

By Gemma JoyceMay 9 2016

...o strike that balance of being true to this core identity and being something that is receptive in other parts of the world,” explains Hookway, telling us that a large amount of time and effort goes into researching the cultural nuances between different markets to inform their communications. Market...

blog article

Ethical, Economical, Environmental: The Internet Needs Answers on Self-Driving Cars

Online Trends

By Gemma JoyceAug 5 2016

...driving cars are some of the biggest and most well-funded in the world. We took a look at some of the top brands being mentioned in the overall self-driving cars conversation, predictably finding Google at the top. Tesla came in second with Uber just behind it, which is unsurprising. During the time...

blog article

Can Machines Do the Work? Exploring the World of Data Science and AI

Marketing

By Natalie MeehanAug 23 2016

...ork with data. And this is, I think, the big value-add of companies like Brandwatch. They’re providing a layer where they’re going to take care of the Hadoop clusters. They’re going to take care of the massive processing farms and everything else so that humans, who are really good at understanding h...

blog article

Aspiring to be a Cool Brand on Social? Zoom in on Denny’s

Marketing

By Kellan TerryMar 27 2017

...he hell doesn’t like to laugh, and that’s how I found Denny’s a couple years ago. I came across a tweet from Denny’s that was retweeted by New York comedian, Desus, I follow who now co-hosts a show on Viceland. The tweet was legitimately funny, and it encompassed everything the engagement aspect of c...

blog article

Which Day is Leg Day? Social Insights On Gym Goers’ Online Habits

Online Trends

By Kristian BannisterMay 25 2017

...their own personal routine which they repeat, week-in, week-out. Start the week with chest, go easy on weekends, squats on Wednesday, et cetera. They might think it’s unique to them, but they’re wrong. Using Brandwatch Analytics’ charting tools, we can plot which day of the week each workout is most...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.