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Report

Consumer Trends in the Media Industry 2022

...edia brands and the sector at large. Discover the trending topics and consumer pain points for the media and entertainment sector in 2022. In this report, you'll learn about: How the rising cost of living will impact consumer spending on entertainment What the conversation about canceling streaming s...

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Case Study

Insta360

...Discover how Insta360 improved their influencer management with Brandwatch...

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Report

Retail in Australia: Discover the Biggest Consumer Trends in 2021

...or emerge in 2021? Read our report to learn about: What will the shopper experience look like in Australia in 2021? What was the key retail trend that stood out in Australia? Is the trend around DIY continuing to skyrocket? Which Australian retailers are winning online?...

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Report

Consumer Trends for 2023

...rivacy How diversity and inclusion impacts brands Trends in health and wellness, including concerns towards mental health How consumers are finding sustainability harder to prioritize Discover the latest trends in health and wellness, the cost of living crisis, consumer shopping behavior, and much mo...

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Guide

The Complete Marketer’s Guide to 2018

Marketing teams are increasingly expected to do it all. In today’s digital world, if a marketer isn't a brand manager, a data analyst, and a customer experience expert, they're missing the mark.   In this guide, we present the tactics marketers need to make the most of 2018. Get quick tips on five k...

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Guide

Data Segmentation

...ent ways of segmenting data, and when to use them Trend analysis: Diving into topics of interest, both known and emerging How to get deeper audience insights And more We'll also share examples of how the above can look in practice. Find out how organizations can use data segmentation to generate insi...

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Guide

10 Steps to Effective Competitor Intelligence

Monitoring, benchmarking and understanding your competitors isn’t a nice to have. It’s fundamental to your business. For this competitive intelligence template, we’ve collaborated with authors, clients and thought-leaders to discover the 10 data points you should measure when looking at competitors....

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Guide

Using Social Intelligence to Create Authentic Content

...Learn how audience intelligence can power data-driven content strategy, to reach and resonate with the right people....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.