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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

The Top Reporting Tools for Your Need

Marketing

By Josh BoydJan 10 2019

...We take a look at a range of reporting tools for agencies and businesses, from all-in-one offerings to more specific platforms....

Guide

Understanding your audience to inform your CSR approach

Corporate social responsibility (CSR), can be a brand’s best or worst friend. Success depends on creating initiatives that inspire customers, prospects, and employees. Read our six step guide to creating a scalable strategy that: Makes a genuine impact Improves relationships with customers Drives em...

social-media-marketing
Guide

The Complete Social Media Marketing Guide

...ocial media has been around for a while, but many businesses have yet to discover its full marketing potential. Whether you're new to social media marketing or want to refresh your strategies, this step-by-step guide will help you to: Define your goals and choose the right platforms for your business...

blog article

Interview: Using Social Analytics to Promote Diversity in the Workplace

Marketing

By Hannah TregearMar 14 2016

...ncluding competitor benchmarking.   Assessing the competition Competitor benchmarking in Rachel’s world of talent acquisition looks a lot to Google, and what are they doing to promote their careers on social, also researching Google’s engagement compared to their employee base. A lot of research is p...

blog article

Product Update: Author Groups, Historical Rules, Farsi & More

News

By Joel WindelsJul 3 2012

...consider it pestering at all. They’re happy to help, as are our tech support team and community managers.  ...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.