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Report

Consumer Electronics Industry Trend Report

Few industries change as quickly as consumer electronics. Every quarter, a brand new crop of devices that are faster, sleeker, and cheaper emerge to shift the landscape. To keep up with the constant change, consumers make buying decisions based on what’s being said online in reviews, blogs, forums,...

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Report

CPG Cosmetics Trend Report

...osmetics questions? Social media. To identify key trends in the cosmetics industry, we analyzed six years’ worth of social media data to answer the following questions: What do shoppers discuss about cosmetics? What makes consumers love or hate a makeup brand? What are the ethical standards consumers...

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Report

Buying Habits and Trends for the Consumer Packaged Goods Industry

...nd the rising cost of living. Discover the latest trends and most common customer pain points in the CPG industry. Read the report to learn about How inflation and the rising cost of living are affecting consumer behavior The growing demand for sun protection products The online conversation behind t...

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Guide

5-Minute Guide to Trend Analysis

...es, brands can develop a much clearer view of the trends that matter to their business. Looking at millions of consumer conversations about a topic can tell you with startling accuracy where a market trend is headed. When viewed together, these conversations create a real-time consumer focus group th...

blog article

How a Viral Moment Gave Beverage Brands a Huge Opportunity to Learn About Their Customers

Online Trends

By Samantha LeeMar 6 2020

...70k people participated in a trending moment on Twitter. The tweets are a gift to marketers...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.