fbpx
[New Report] State of Social 2025

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

Get the report

You are looking for

889 items found for trend watch/feed/rss2/feed/rss2/

blog article

Interview: Actioning Insights at the World’s Largest Uniform Company

Marketing

By Joel WindelsJun 20 2016

...further out into the future. So the idea is mega trend monitoring. There are a lot of companies out there that will identify mega trends, and there are only going to be a few of them at a time that are readily acceptable or relevant to Cintas. So the question now is how do we take those mega trends,...

blog article

Conducting Social Media Research: How to Find Real Consumer Insights

Marketing

By Kit SmithSep 6 2016

...e joy of social media is its flexibility and Brandwatch Analytics has been built to be flexible to match that. Bex Carson, Head of Research Services, Brandwatch   The questions need to be specific. They need to be able to deliver an answer that can be acted upon. Examples of this sort of question mig...

blog article

Consumer Insights for the Consumer Packaged Goods Industry

Marketing

By Kit SmithAug 26 2016

...information moves around communities, fast-moving trends and micro-trends need to be identified with an agile tool. Traditionally, larger brands may have acquired startups or developed their own version of the latest hot product. The risk is to then discover it was a fad. Consumers are fickle and tas...

blog article

We Ask The Experts: How to Get Closer to Your Customers

Marketing

By Ruxandra MindrutaSep 19 2016

...reasons for launching a program. Simply getting “feedback” isn’t good enough—is that feedback to be used for improving operations, identifying future product and service needs, and/or evaluating customer satisfaction with past experiences and interactions? If the stated objective is all three—or mor...

blog article

On the Tough Question of Contradictory Data in Market Research Methodologies

Marketing

By Dinah AlobeidDec 13 2016

...ype of research is always a little bit behind the trend. With social listening you have the luxury of simply searching for the term “beer” and seeing what’s trending, how people are discussing this topic, what other tangential topics and phrases might be coming through in this conversation. So why wa...

1 129 130 131 132 133 178

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.