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614 items found for trend watch
By Joel WindelsJun 20 2016
...further out into the future. So the idea is mega trend monitoring. There are a lot of companies out there that will identify mega trends, and there are only going to be a few of them at a time that are readily acceptable or relevant to Cintas. So the question now is how do we take those mega trends,...
By Kit SmithSep 6 2016
...e joy of social media is its flexibility and Brandwatch Analytics has been built to be flexible to match that. Bex Carson, Head of Research Services, Brandwatch The questions need to be specific. They need to be able to deliver an answer that can be acted upon. Examples of this sort of question mig...
By Kit SmithAug 26 2016
...information moves around communities, fast-moving trends and micro-trends need to be identified with an agile tool. Traditionally, larger brands may have acquired startups or developed their own version of the latest hot product. The risk is to then discover it was a fad. Consumers are fickle and tas...
By Ruxandra MindrutaSep 19 2016
...r communications. If we’re all following the same trends and developing the same insights, the resulting homogeneity will render our ads less effective. In advertising, a greater emphasis should therefore be placed on getting to a trend first. Social media data provides an opportunity to explore and...
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