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blog article

The 7 Best Resources for Social Media Marketing

Marketing

By Meghan GreeneJan 20 2015

...re information at once the most inclusive blog is Social Media Examiner, which discusses all topics pertaining to social media marketing. It is an innovative blog with interesting visuals and posts about hot topics anyone from novice to expert can learn from. 6/ Utilizing mobile apps Mobile apps were...

blog article

Talking Market Research: Blending Data Sets for Actionable Social Insights

Marketing

By Dinah AlobeidNov 30 2016

...r, however, there are some specific benefits that social data has over its more traditional counterpart. Firstly, social data provides something that is usually very hard for traditional research to replicate – a data set that provides the analyst with both quantitative and qualitative data. You pull...

blog article

48 Hours of the Government Shutdown in Social Media Review

Online Trends

By Agata DecOct 4 2013

...down trend shows just how easy it is to mark your presence in a highly coveted social media space if you go viral. You can be sure that we will keep monitoring the situation, as the social media scene changes constantly and new interesting trends are bound to emerge. We are still secretly hoping for...

blog article

Video: Ogilvy Using Social Data with Vizia to Curate and Create

Marketing

By Hannah TregearOct 20 2015

...atch Vizia allowed Ogilvy to: Establish a central social hub to manage social activities Monitor the success of their marketing campaigns in real-time Keep track of their online presence against other competing campaigns and events Analyze their events and campaigns in real-time Try out Brandwatch Vi...

blog article

How to Infuse Social Media Marketing into Your Buyer’s Journey

Marketing

By Pratik DholakiyaApr 21 2017

...k about how you can apply this concept and unlock social media’s true potential. Define What Social Media Attribution Means for You The concept of ‘social media attribution’ refers to the process of giving credit to certain outlets, campaigns, or specific posts based on results. The nature of social...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.