Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge
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By Pratik DholakiyaApr 21 2017
...g and support teams to collaborate. This promotes open communication across departments to find the most optimal ways to complete tasks – shared workspaces, to-do lists, and workflow management make sure no channel or campaign is left behind. Finding a good rhythm early on is crucial for consistently...
By Hannah TregearMay 23 2017
...ersation around ethical trading while our grocery competitors combined made up the other 50%. This was due to individuals getting behind our commitment to 100% Fairtrade cocoa in all own brand products from May 2017, clearly a policy that was well accepted with our members and a better way of doing b...
By Chelsea FearJul 12 2017
...e research mix the more accurate your data will become. Communicate your finding across the organization. Market research stats that are stuck in reports and dashboards are not always acted upon. Visualizing insights through command centers allows for executives to see real-time conversations and mak...
By Ruxandra MindrutaAug 11 2017
...t the power of social data inform your marketing strategy.[/bw_banner_cta] We explore the key steps to follow when creating a competitive, well-informed marketing strategy for your business to help build a strong marketing plan...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.