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blog article

On the Tough Question of Contradictory Data in Market Research Methodologies

Marketing

By Dinah AlobeidDec 13 2016

...ype of research is always a little bit behind the trend. With social listening you have the luxury of simply searching for the term “beer” and seeing what’s trending, how people are discussing this topic, what other tangential topics and phrases might be coming through in this conversation. So why wa...

blog article

Emoji Data Reveals How Men and Women Illustrate Their Tweets

Online Trends

By Gemma JoyceJan 31 2017

...ple who interest you for further analysis in Brandwatch Analytics, you can also take a look at trending content within your selected audience and the prominent groups within them. For example, we searched for people with the frog face emoji in their bios, finding a large segment of Trump supporters u...

blog article

Is Avril Lavigne Dead? A Social Data Investigation Into The Popular Theory

Online Trends

By Gemma JoyceMay 15 2017

...look at what the real fans were saying using Brandwatch Audiences. Trending amongst the tweets of people who use the words “Avril Lavigne” in their Twitter bios (of which there were over 9,000) were pictures of old vs new Avril as well as a picture circling Avril’s nose (a common part of the theory i...

blog article

Fidget Spinners: Have They Reached Peak Popularity? (Or, When Will This Madness End?)

Online Trends

By Gemma JoyceMay 26 2017

...looking to cover our data? Email us at react@brandwatch.com for more information. [bw_banner_cta type=1 url=”https://www.brandwatch.com/case-studies/vice/” button=”GET THE CASE STUDY” title=”Using audience insights for a smart launch” image=”https://www.brandwatch.com/wp-content/uploads/2017/01/Thumb...

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Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.