Case Study

American Airlines

blog article

Marketing: Developing a PR Strategy to Match the Speed of Social

...tated that a third of journalists do not consider social media posts reliable, and yet half of the profession uses social as a main source of information. To reflect this, a robust PR strategy has to include monitoring social conversations and the web at large, as well as traditional media publicatio...

blog article

Moving from Insight to Action with Social Data

...that answer the most common frustrations. Product feedback on social media can be particularly useful for industries that are one step removed from their customers, such as CPG and consumer tech brands. Moving from insight to action Of course, there is no point in conducting this research if the info...

blog article

Research: The Telecoms Industry Has to Wake Up to Social in 2016

...there are opportunities to further improve their social presence. These telecommunication brands have an opportunity to control more of the conversation by sending more of their own tweets, thereby steering the discussions towards topics of their choosing. There is also an opportunity to better alig...

blog article

React: Are You Suffering from Social Media Addiction?

...because where else would people talk about their social media addiction but on social media itself? Observing social media like some sort of messed up support group for social junkies, we studied the data on those declaring addiction and what they planned to do about it. I think I’m addicted to soci...