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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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Guide

How to Use Reddit for Product & Consumer Research

...earch As well as best practices for analyzing the unique data that Reddit offers. Learn how to use Reddit data to inform your competitive intelligence, customer experience, audience analysis, and influencer research activities....

blog article

How to Name a Product: 5 Golden Rules we Follow

Marketing

By Glenn WhiteMar 14 2014

...ces:   33 tips for generating new names Thesaurus.com Werdmerge.com *The only downside of the name is it is slang for “big boobs” in Greek (you can’t win em all, eh?) … so don’t put it in Google images until we work on our SEO and get some more images at the top of the page (or do, depending on your...

blog article

Interview: Toshiba on Discovering Consumer Insights Through Social

Marketing

By Kit SmithJul 11 2016

...example comes a PR perspective: using social as a communication channel that complements traditional methods. If the company has the need to issue a product safety warning, it can boost that message by contacting customers directly, in alignment with traditional press methods. Recently, Toshiba has b...

blog article

React: Analyzing The Unsettling History of ‘Slender Man’

Online Trends

By Gemma JoyceJul 28 2016

...AN inspired cupcakes by Ihascupquake. pic.twitter.com/xisrQD8oXX — Ghoulia Childs (@GhouliaChilds) July 27, 2016 Are you a journalist looking to cover our data? We have plenty more. Email us react@brandwatch.com for more information. [bw_banner_cta type=9][/bw_banner_cta] ` Brandwatch takes a look at...

blog article

React: Could the iPhone SE’s Success Have Been Predicted Using Social Data?

Online Trends

By Gemma JoyceAug 16 2016

...Kantar research shows, April – June 2016 saw it become one of the top-selling smartphones in the world. Could the device’s popularity have been predicted? When we took a look at the social data on the Apple Event in March we found that the iPhone SE was one of the most talked about announcements and...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.