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blog article

Interview: Discussing the Importance of Brand Voice with Dollar Shave Club

Marketing

By Hannah TregearApr 25 2016

...s just how valuable Dollar Shave Club views their social presence. Don’t let your blade get as dull as snail watching. Have a fresh blade shave every week → https://t.co/Ap8gxF0KX2 pic.twitter.com/OjNwQWTau6 — Dollar Shave Club (@DollarShaveClub) April 17, 2016 As the Social Media Manager, Connie wor...

blog article

Social Media Metrics: How You Should be Measuring Success

Marketing

By Kit SmithMar 23 2016

...ltiple tools to fully understand and measure your social media metrics. The purely social metrics can be gained with a tool like Brandwatch, and your email automation software will provide the metrics associated with your emails. You then want to transfer to Google Analytics to understand how those m...

blog article

The Role of Social Media Monitoring in: Social CRM

Marketing

By Dominick SoarJun 14 2011

...n essential component of what has become known as Social CRM. What is Social CRM? CRM can be driven by any combination of Sales, Marketing and Customer Service operations, but the constant theme is managing and building relationships with customers and prospects. Social CRM is most simply understood...

blog article

30 Free Social Media Marketing Tools to Cover Every Need

Marketing

By Kit SmithDec 18 2015

...motion, length, balance, structure and sentiment. Feedly – Feedly compiles news feeds from a variety of sources, allowing the user to customize and share with others. Great for inspiration and keeping up to date with industry news. Contently – Contently helps brands to create quality content by conne...

Monzo Case Study
Case Study

Monzo, caso di successo

...Scopri come il social listening genera valore per Monzo...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.