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By Hannah TregearJun 29 2016
...and future campaigns.” – Lindsay McCallum, Global Communication Manager at Publicis Groupe The team used Brandwatch Analytics to perform a detailed analysis of the impressive results achieved by “The Skippable Wishes” campaign. The campaign was officially launched on December 16th 2015. The previou...
By Kit SmithJul 26 2016
...focus on relevant engagement, metrics that can be compared to competitors. Bookatable has developed a list of 100 influential London food bloggers. This allows the team to monitor not just how much engagement is earned, but to compare that to competitor metrics. “I want specific data to show that we’...
By Ruxandra MindrutaAug 3 2016
...ocial habits, shared stories, and preferences are compatible with your brand. What does the future hold? There’s a lot to be excited about when it comes to the future of influencer marketing. Its importance will keep accentuating, as increasing numbers of brands will understand its multiple benefits...
By Kit SmithAug 3 2016
...ation Dan Skeggs, Information Security Consultant Competitor monitoring Our next marketing tip comes from Chris Tilsed, Content and Social Media Manager at restaurant booking platform Bookatable. Chris values the real-time alerts of social intelligence to stay ahead of the competition, allowing him t...
By Chris McCormickJan 17 2017
...e glaringly obvious piece of work that has yet to come past my desk. Celebrity. Social engagement has become such an essential part of celebrity life now, that if a celeb still manages their own accounts they’ll have another full shift to do after they’ve finished ‘celebriting’ around the place. Fan...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
