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[Free Virtual Summit] Brandwatch Spark, Nov 19-21

Join industry pioneers at Spark to uncover cutting-edge insights and innovations shaping the future of marketing.

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Guide

Crisis Management

...is management experts who’ll discuss: The role of social listening in crisis management How to build an early warning system and spot potential crises How to develop deeper intelligence around consumer data to feed into your organization’s crisis management strategy Crisis management in action: A ste...

blog article

The Dynamic Duo: The Impact of Social Media and Content Marketing

Marketing

By Misia TrampAug 17 2017

...er experience and influencing customer behaviour. Social media platforms can give this content a voice. Social media marketing is one of the most effective tools for businesses to find and attract new customers, build loyalty and increase conversions. Being present – in front of your carefully profil...

blog article

Customer Story: Co-op’s Support of the #ReverseAdvent Campaign

Marketing

By Jordan McDowellSep 20 2017

...pioned social users and their stories We prompted social users to post social updates on their progress in the following ways: Publishing content from Co-op social media accounts, prompting action, and directly messaging each participant at least once. We championed social users and their stories in...

blog article

5 Steps For Bringing Social Data to the Heart of Corporate Planning and Marketing Strategy

Marketing

By Martin ThomasJan 9 2018

...I would like to propose a five-point plan for how social data can be freed from the social media gutter and take its rightful place at the heart of corporate planning and marketing strategy. 1. Train social media teams to use the language of the boardroom and reframe their activities and results in a...

blog article

Driving Social Maturity: Getting the most of our Maturity Model

Marketing

By Paul GiardinaOct 25 2017

...g to B2C companies for innovative new ways to use social. For instance, we use social data to get insights and news surrounding our and our clients’ industries, and social intelligence supports our social selling, content and PR management teams. To get the most out of our tool assessing social intel...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.