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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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How to Start a Social Media Marketing Agency: Key Steps for Success

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By BrandwatchJul 18

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The Researcher of 2023

Learn how research and insight industry professionals are thinking about the tools, resources, and behaviors that will enable success in 2023. You’ll read about: A look back at 2022: What worked, and what are the knowledge and resource gaps that need to be addressed? What should research and analyst...

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Singapore: Will Covid-19 Change Consumer Behaviour in the Long Term?

...f consumers who planned to change jobs in 2020 pre-outbreak still plan to 56% think they’ll be spending less on holiday gifts and celebrations this year compared to last year 55% think it’s more important that the products they buy are healthy now than pre-outbreak 68% of new online clothing consumer...

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Covid-19: How Has the Pandemic Affected Life Events?

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By Leia ReidJul 20 2020

...Life events are those defining moments which bring us together, from milestone birthdays and anniversaries to moving home and getting married. This year, traditional ways of performing these rites of passage are being disrupted....

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Australia: Will Covid-19 Change Consumer Behavior in the Long Term?

...uy are locally sourced since the outbreak of Covid-19 77% of new online clothing consumers in Australia say they’ll continue to shop for garments on the internet once the outbreak is contained And much more New research reveals the ways that consumer spending and behavior are being changed in Austral...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.