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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Conversation, Aggregation, Collaboration

Marketing

By Alan RaeNov 13 2012

...any complex – it needs to have at least some face-to-face element to build the trust and the energy needed to allow people to collaborate together on complex projects. So if my take on what Andreas was saying is correct, curation of material and construction of online environments needs to be focuse...

blog article

Baby Food Brands Online: Who’s Winning the Conversation?

Marketing

By Jasmine JaumeJan 21 2013

...one day discuss it from the stance of new or soon-to-be parents. Not to mention that the baby food market is big business: those little pots of mush are generating a market worth £611 million in the UK – a growth of 51% over the past five years, according to Mintel. Considering there were nearly 724...

blog article

Remain Alert to Your Online Reputation With, erm … Alerts

Marketing

By Joel WindelsJan 22 2013

...om the girls, if you like. Using filters, you can combine the aforementioned types of alerts into super mega ultra-bespoke custom alerts. You can set criteria that the data has to match before you get sent an alert. A few examples of the wonderful things you could do with alerts and filters: Select s...

blog article

The Twitter Landscape Report: A Study of Conversation on Twitter

Marketing

By Jasmine JaumeFeb 18 2013

...ined an insight into the Twitter landscape. The research answers questions such as: How often are brands mentioned in tweets? Which topics are most commonly discussed? Music? Sport? Celebrity? None of the above? How does gender impact the topic of conversation, and which gender mentions brands more?...

blog article

How Social Media Analytics Boosted PR Agency Waggener Edstrom

Marketing

By Joel WindelsMay 21 2013

...“buzz” Impact of timing on brand discussions (pre-games, mid-games, and post-games) Location detection and page type filtration The team used the results as a demonstration of how social comments vary by region and across different social platforms. The agency uses insights like these to help client...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.