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blog article

The Future of Social: Customer-led Brands

Marketing

By Ruxandra MindrutaNov 1 2013

...ing to change. It’s no longer just about having a social media presence, but also actually starting to measure the results of your online activity. Nevertheless, only 25% of B2B companies quantify and evaluate their social media presence. In the future, social business intelligence and SMM will co-ex...

blog article

Research: New Report on Social Media’s 200 Top B2B Companies

Marketing

By Phill AgnewApr 28 2015

...scover how 200 top B2B companies rank in order of social presence, a state and county breakdown of B2B leaders, and the most positive and negative brands in each market. 200 top B2B companies on social media Our report ranked each B2B company’s performance on social based on the amount of news, forum...

Pierre Fabre Case Study
Case Study

Pierre Fabre

...The Pierre Fabre group uses Brandwatch social listening to support its consumer-centric strategy...

blog article

“I’m Quitting Social Media”: Will We See a Shift in Platform Use in 2018?

Online Trends

By Gemma JoyceMar 9 2018

...a query that tracked mentions of people quitting social media from across social media in January and February 2018. Meta. We looked for mentions of the big ones – Facebook, Twitter, Instagram, Snapchat – as well as a new social network on the block – Vero. The most common network that looked to be...

blog article

Interview: How Fashion Institution Topshop Embraces Social Insights to Stay Ahead

Marketing

By Gemma JoyceMay 9 2016

...efforts can be difficult in a constantly changing social landscape where social analytics platforms are always playing catch-up. https://twitter.com/Topshop/status/727291031436316672 As new platforms spring up and brands jump aboard, calculating the long term value can initially prove difficult. Snap...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.