Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Dominick SoarAug 7 2013
...sing and direct means of conveying your brand personality to a prospect. So, I hope I’ve given you some fresh ways of thinking – or at least some third-party validation of your own opinions – about assessing the value of your video content which just isn’t getting the 100k views you were relying on ...
By Gina HortonDec 18 2013
...line growth, and the biggest encouragement of word-of-mouth. They recommend and share a brand two to four times more than the average consumer. WOM has been prevalent in marketing jargon since the ‘60s, and though it is the most unmanageable form of marketing, it yields the greatest results (don’t ju...
By Chelsea FearFeb 20 2014
...ing Industry With the advancement of technology comes the increase of digital practices. Although great for speeding along transactions it does mean that some processes are becoming dehumanized. The loss of this human interaction can leave some consumers feeling lost and abandoned. Bringing back th...
By Chelsea FearApr 25 2014
...aken from our latest report on Travel and Hospitality. If you would like to read some other use cases and compelling data examples you can download the report here. ...
By Iris VermerenMay 2 2014
...only ever as good as your customers think you are. So the only way to boost your reputation is by monitoring what your customers say, listen to their comments, complaints and praises and learn from it. For it is often attention to small things that can turn a displeased customer into a loyal guest....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
