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[New Report] State of Social 2024

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blog article

Color Analysis: A Twitter Data Rainbow, and The Rise of “Rose Gold” as a Thing

Online Trends

By Gemma JoyceMay 1 2018

...unpredictable. While we thought we’d see a steady trend upwards or downwards in interest, it’s actually all over the place. That said, conversation around rose gold iPhones has been dipping since the height of it’s 2015 debut, and watch-related rose gold mentions have also seen a downward slide. Are...

Report

Covid-19: How Are Consumers Entertaining Themselves at Home?

Many of us have found ourselves with extended periods of time to fill. In this report, we’ll explore the various ways people are entertaining themselves amid lockdown measures and calls for social distancing. You’ll learn about: The kinds of entertainment people are looking for to distract them from...

blog article

How to Optimize Your Brand for Social Media Search

Marketing

By Emily SmithJan 30

...How consumers are searching for brands is changing. Here’s everything you need to know about social media SEO....

blog article

Breaking Bad Fans: Male, Plentiful and Good at Keeping Secrets

Marketing

By Gina HortonAug 12 2013

...to Foursquare, to signify which programme you’re watching, in order to discuss it with other users, and it proved to be a popular platform for Breaking Bad fans last night. The Walter White (the character’s name) hashtag was used along with quotes from scenes and comments about the show, as figures...

blog article

2013 Social Media Stats Put into Perspective

Marketing

By Chelsea FearAug 22 2013

...a year, you could have instead used that time to watch Back to the Future 53 times. We’ll let you decide which is more worthwhile. 70% of brands have a presence on Google+. That’s the same percentage of Americans hate their jobs. 100 hours of video are uploaded to YouTube every minute. It would take...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.