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blog article

Interview: The Opportunities in Scaling Social in Larger Enterprises

Marketing

By Natalie MeehanFeb 8 2016

...e. What role does the command center play in your social strategy?   It is the core of the social strategy, driving all decisions. The command center is the brain of the organization. In the near future, we will see voice-activated command centers and automated query building allow stakeholders to si...

blog article

What’s The Point of a Social Media Manager?

Uncategorized

By Sabrina DorronsoroAug 17 2021

...Social media managers play a key role in brand image, customer engagement and building loyalty. Yet many people are unaware of their value. Here’s why you need a social media manager for your organization....

Guide

Social Analyst Playbook: Future-proof your social insights

...y. In this playbook, learn: the foundation of the social analyst the importance of a solid methodology how to set up social analyses to answer any business question One of the most common setbacks for marketing and consumer insights teams implementing social analytics is not knowing the fundamentals....

blog article

The Challenges of Using Social Media in Banking

Marketing

By Iris VermerenFeb 24 2014

...one-size-fits-all approach when it comes to being social. 3/ Social is not a silo   Despite being a late adopter of social media, today many financial services firms have observed the value in their social media engagements. Nearly 70% of wealthy investors altered relationships with investment provid...

blog article

Marketing: 5 Social Media Platforms For Marketers To Watch

Marketing

By Jamie DalzellApr 12 2016

...ahead of the curb and exploring five of the best social media platforms that look set to grow throughout this year – the social platforms that you should be using if you want to keep ahead of the competition, build your brand and engage with a wider audience. [bw_also_like id=”63982″] Periscope Any...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.