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blog article

“I’m Quitting Social Media”: Will We See a Shift in Platform Use in 2018?

Online Trends

By Gemma JoyceMar 9 2018

...a query that tracked mentions of people quitting social media from across social media in January and February 2018. Meta. We looked for mentions of the big ones – Facebook, Twitter, Instagram, Snapchat – as well as a new social network on the block – Vero. The most common network that looked to be...

blog article

Interview: How Fashion Institution Topshop Embraces Social Insights to Stay Ahead

Marketing

By Gemma JoyceMay 9 2016

...efforts can be difficult in a constantly changing social landscape where social analytics platforms are always playing catch-up. https://twitter.com/Topshop/status/727291031436316672 As new platforms spring up and brands jump aboard, calculating the long term value can initially prove difficult. Snap...

blog article

Interview: The Opportunities in Scaling Social in Larger Enterprises

Marketing

By Natalie MeehanFeb 8 2016

...e. What role does the command center play in your social strategy?   It is the core of the social strategy, driving all decisions. The command center is the brain of the organization. In the near future, we will see voice-activated command centers and automated query building allow stakeholders to si...

blog article

The Challenges of Using Social Media in Banking

Marketing

By Iris VermerenFeb 24 2014

...one-size-fits-all approach when it comes to being social. 3/ Social is not a silo   Despite being a late adopter of social media, today many financial services firms have observed the value in their social media engagements. Nearly 70% of wealthy investors altered relationships with investment provid...

Guide

Social Analyst Playbook: Future-proof your social insights

...y. In this playbook, learn: the foundation of the social analyst the importance of a solid methodology how to set up social analyses to answer any business question One of the most common setbacks for marketing and consumer insights teams implementing social analytics is not knowing the fundamentals....

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.