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[New Report] State of Social 2025

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blog article

Back To School Shopping: 5 Insights Retailers Need To Know

Marketing

By Rebecca BeregovichAug 18 2017

...ed closely by Amazon ― another reminder that the e-commerce giant is sapping business away from brick-and-mortar retail. On a scale of one-stop shop-ness, Target is the clear winner. Mentions of all four main retail sectors were spread out more evenly at Target than at any of the other retailers. It’...

blog article

Falcon Heavy Launch Data: Analyzing 450k Social Media Reactions in 4 Charts

Online Trends

By Gemma JoyceFeb 7 2018

...live stream. What worldly things could this space-bound miracle of human endeavour be compared to? Watching the outstanding feat of engineering that is the Falcon Heavy launching into space, I couldn’t help but think it looked like something. I couldn’t quite put my finger on what, so I consulted th...

blog article

Plastic Data: Consumers Are Becoming More Interested in Plastic Waste

Online Trends

By Gemma JoyceApr 5 2018

...n in a really positive way. https://www.instagram.com/p/BhH-UDWF1Hr/ It’s not too late for brands to get involved in this conversation and make bold steps that can win wider customer favor and, with the conversation around plastic waste growing, inaction could do harm both to the environment and thei...

blog article

Case Study: How Bimbo Turned a Crisis into a Business Opportunity

Uncategorized

By Hannah TregearFeb 2 2017

Who doesn’t love cake? We L-O-V-E cake at Brandwatch. Bimbo is a leader in the baking industry and well known for its leading brands, innovative products, freshness and quality. Partnering with Bimbo is a relationship we cherish and value immensely. Most are probably familiar with Bimbo’s global bra...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.