Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Natalie MeehanJan 5 2015
...g about your brand in much more detail, and Minute-by-minute Charting, allowing you to understand the exact moments causing peaks in conversation, topic and sentiment changes, and surfacing new audiences to engage with. We launched Hindsight in July, offering access to the full eight years of public...
By Edward CrookApr 9 2015
...download an app, health and fitness ask for longer-term commitment. In this study, I looked at public data from popular running apps to see what separates long-term runners from those who bowed out early on. Most of us will be familiar with running app Tweets. Mobile apps/devices are paired with acco...
By Ruxandra MindrutaSep 25 2015
...s: “It’s important to create a mindset that is outcome driven, and outcomes can be a lot of different things. There is a spectrum of hot to cold goals that can be achieved”. Establish which are the objectives that can be reached short-term that will help you make an impact. Decide which are the resul...
By Marcus BeardOct 13 2015
...al trends that rose and all. #PFW: Tracking it day-by-day Early in the week, celebrity appearances took up a large part of the conversation. On Thursday, the second day of Paris Fashion week, Kendall Jenner was mentioned over 8,000 times. Fashion’s hottest face made her appearance in the Balmain show...
By Peter MorganOct 3 2016
...he audiences on modest budgets – and thanks to end-to-end tracking, marketers can easily understand the impact their activity is having on their business. Despite the growth in social media advertising, some B2B marketers remain doubtful of its worth – convinced it can only offer value in the world o...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
