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[Webinar] AI Skills Every Digital Marketer Should Have

Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AI’s potential while maintaining your unique creative edge

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blog article

Was the Black Mirror Finale a Forecast of Our Future Reality?

Marketing

By Dominick SoarFeb 26 2013

...ty’s ever-decreasing attention span and reality TV-induced habit of absent-mindedly affording unqualified individuals a pedestal, Waldo achieves more social change in 60 seconds of drama than any single politician does in a lifetime struggle for power. Excited by the sudden possibility of political p...

blog article

Brandwatch: One of the World’s Most Democratic Workplaces

Marketing

By Jasmine JaumeApr 11 2013

...remote offices by video conference and have a show-and-tell, complete with clapping and laughter. As a result, over 20 Funky Friday projects have made it into the Brandwatch platform in the last year. We are definitely a happy bunch here, with our every need catered for in the form of free drinks and...

blog article

What is Influencer Marketing? Frequently Asked Questions

Marketing

By Joel WindelsJan 30 2014

...ind it, and many will see through a generic, sales-driven approach. What do they get in return, money, free content? While money may be a useful incentive for influencer participation, it does somewhat detract from the authenticity of interaction. The challenge for marketers is to create a campaign t...

blog article

Looking Beyond: Pop Your Own Brand Bubble

Marketing

By Chelsea FearMay 19 2014

...er assume – surely you have heard the saying?! Ass-U-Me. Analysis into UK and US ASOS fans has shown major variations in conversation topics. UK consumers talk about blogging, makeup and nails while in comparison the US audience is more events-driven, chatting about the Oscars, Grammys and NYFW. This...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.