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blog article

What’s The Point of a Social Media Manager?

Uncategorized

By Sabrina DorronsoroAug 17 2021

...Social media managers play a key role in brand image, customer engagement and building loyalty. Yet many people are unaware of their value. Here’s why you need a social media manager for your organization....

blog article

Marketing: 5 Social Media Platforms For Marketers To Watch

Marketing

By Jamie DalzellApr 12 2016

...ahead of the curb and exploring five of the best social media platforms that look set to grow throughout this year – the social platforms that you should be using if you want to keep ahead of the competition, build your brand and engage with a wider audience. [bw_also_like id=”63982″] Periscope Any...

blog article

23 Tips to Increase Instagram Engagement

Marketing

By BrandwatchMar 18 2022

...Wondering how to improve your Instagram strategy and increase your engagement? These 23 tips are all you need....

blog article

How Social Listening Can Help You Create Customer-Centric Content

Marketing

By Shivam JoshiMar 5 2018

...around your brand or product range. This is where social listening comes in. Using a social listening tool like Brandwatch Analytics you can collect mentions from across various platforms that relate to your business and then explore and segment that data. Try to answer the following questions: What...

blog article

Infographic: How to Get More From Social Intelligence in 8 Steps

Marketing

By Jillian NeyJan 28 2018

...in buyer-seller relationships, and social media, Management Decision, Vol. 50, No. 2, pp 253-272. Online Access: http://www.academia.edu/5090676/Customer_engagement_buyer-seller_relationships_and_social_media [bw_banner_cta type=2]Get more from social intelligence[/bw_banner_cta] Dr. Jillian Ney is t...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.