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[New Report] State of Social 2025

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blog article

When Orange is not Just a Colour, and Other Challenging Queries

Marketing

By Natalie MeehanApr 26 2014

...l mentions of fruit, along with all the spam that comes with being part of a brand that offers mobile phone contracts. We were also able to make sure that all the mentions of ‘orange’ were within five words of relevant context terms, using NEAR/5, such as mentions of phones, broadband, mobile or inte...

blog article

AmazonFresh: Appealing to a New Market of Unhappy Shoppers

Online Trends

By Marcus BeardSep 18 2015

...nfortunately, this was also one of the largest dot-com bubble failures, going bankrupt in 2001. Since then, a number of other businesses have followed a similar model and actually found some success. Yet, it wasn’t till the late 2000s that online grocery shopping got a shot of adrenaline. With Amazon...

blog article

The Top Moments of the Oscars 2017 on Social Media

Online Trends

By Gemma JoyceFeb 27 2017

...T on Facebook Live” image=”https://www.brandwatch.com/wp-content/uploads/2016/11/Thumb-3.png”] How FOX’s intelligent social media premiere left ripples of success throughout its business.[/bw_banner_cta]   The Brandwatch React team dives into the glitzy data surrounding the Oscars 2017 on social medi...

blog article

Fighting Fires on Social Media: Leggings and United Airlines

Online Trends

By Gemma JoyceMar 29 2017

...over more insights” image=”https://www.brandwatch.com/wp-content/uploads/2016/08/cathay-pacific-thumbnail.jpg”] Understand how Brandwatch alerted Cathay Pacific to a potential crisis[/bw_banner_cta] The Brandwatch React team explores a social media storm surrounding United Airlines, and how it could...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.