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[New Report] State of Social 2024

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blog article

CMO View: On the Best Ways to Build Solid Social Analytics Teams

Marketing

By Will McInnesOct 13 2015

...warm our cockles. Indeed, the idea that there’s a community of very smart practitioners out there is something we’ve been thinking hard about, and will have more to talk about another time. In the meantime, how do you hire for social? Let us know in the comments. [bw_also_like id=”64842″] Read Will’s...

Report

Will Covid-19 Change Consumer Behavior in the Long Term?

...less on holiday gifts and celebrations this year compared to last year 33% of consumers think it’s more important that the goods they buy are locally sourced since the outbreak of Covid-19 73% of new online clothing consumers say they’ll continue to shop for garments on the internet once the outbrea...

blog article

Industry Insider: The Death of the Compromise is Coming

Marketing

By Chris OwenJan 5 2016

...yer having to pick from four or five bundles will come to a close – the death of the compromise and the rise of pick-your-own. I asked subscription management software leader Zuora’s EMEA VP John Phillips what he thinks. “There has been a massive shift in recent years in the way we – as both consumer...

blog article

50 Incredible Instagram Statistics

Marketing

By Kit SmithJan 20 2019

...r in-depth insights about your audience, brand or competitors, get in touch with us for a free demo and see how Brandwatch Analytics can boost your social media strategy. [bw_banner_cta type=2]Track your campaigns across 85 million sites to maximize your effectiveness.[/bw_banner_cta] There is no sho...

blog article

Brand Health: What is It and How to Measure It

Marketing

By Ksenia NewtonDec 15 2023

...n and products. You can them compare that to your competitors to see how you how you’re doing comparatively. From there you can also measure sentiment around those mentions. In other words, whether they’re positive or negative. This can give you an idea into your brand reputation. Then you could look...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.