[Guide] The Social Media Management Maturity Model
Is your organization optimizing its potential on social?
Read the guide
Is your organization optimizing its potential on social?
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Many of us have found ourselves with extended periods of time to fill. In this report, we’ll explore the various ways people are entertaining themselves amid lockdown measures and calls for social distancing. You’ll learn about: The kinds of entertainment people are looking for to distract them from...
In questo rapporto, ci addentriamo nel modo in cui i consumatori discutono del settore dell'ospitalità online. Scoprirai: I consumatori preferiscono cenare fuori o mangiare in casa? Cosa fa arrabbiare i viaggiatori d'affari? In che modo l'ansia climatica influisce sul settore dei viaggi? Come sta ca...
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...es, brands can develop a much clearer view of the trends that matter to their business. Looking at millions of consumer conversations about a topic can tell you with startling accuracy where a market trend is headed. When viewed together, these conversations create a real-time consumer focus group th...
...nd the rising cost of living. Discover the latest trends and most common customer pain points in the CPG industry. Read the report to learn about How inflation and the rising cost of living are affecting consumer behavior The growing demand for sun protection products The online conversation behind t...
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...osmetics questions? Social media. To identify key trends in the cosmetics industry, we analyzed six years’ worth of social media data to answer the following questions: What do shoppers discuss about cosmetics? What makes consumers love or hate a makeup brand? What are the ethical standards consumers...
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Few industries change as quickly as consumer electronics. Every quarter, a brand new crop of devices that are faster, sleeker, and cheaper emerge to shift the landscape. To keep up with the constant change, consumers make buying decisions based on what’s being said online in reviews, blogs, forums,...
The market research landscape is evolving as tools become more self-serving, data becomes more prevalent and companies increasingly claim to be "data-driven". We spoke to three experts to get their thoughts on these changes and where they view social analytics fitting into any company. In this playb...
...We analyzed over 4 million conversations to understand how mental health is discussed online...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
