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Report

CPG Cosmetics Trend Report

...osmetics questions? Social media. To identify key trends in the cosmetics industry, we analyzed six years’ worth of social media data to answer the following questions: What do shoppers discuss about cosmetics? What makes consumers love or hate a makeup brand? What are the ethical standards consumers...

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Guide

Social Analyst Playbook: Future-proof your social insights

The market research landscape is evolving as tools become more self-serving, data becomes more prevalent and companies increasingly claim to be "data-driven". We spoke to three experts to get their thoughts on these changes and where they view social analytics fitting into any company. In this playb...

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Report

UK Mental Health Study

...We analyzed over 4 million conversations to understand how mental health is discussed online...

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Guide

5-Minute Guide to Trend Analysis

...es, brands can develop a much clearer view of the trends that matter to their business. Looking at millions of consumer conversations about a topic can tell you with startling accuracy where a market trend is headed. When viewed together, these conversations create a real-time consumer focus group th...

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Guide

Mastering TikTok: A Comprehensive Guide for Social Media Managers

Welcome to our comprehensive guide to mastering TikTok for social media managers. Do you want to gain insights, strategies, and practical tips to elevate your TikTok strategy? We’ve got you covered. In our guide you’ll find: Advanced techniques to captivate your audience and increase engagement Idea...

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Report

The Top 5 Global Trends Affecting Retail Brands

...What trends are transforming the retail industry? We analyzed millions of online consumer conversations to identify what’s shaping the retail sector in the year ahead. What can millions of digital data points tell us about emerging trends in the retail industry? Find out in our new report....

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Report

Consumer Trends in the Media and Entertainment Industry

What are the latest trends in the media and entertainment industry, and how has consumer behavior changed? Read the report and learn about: How consumers feel about streaming services and ads The most common pain points for movie-going consumers How consumer behavior has changed around concerts Why...

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Report

Digital Marketing Trends 2023

...ful way that makes sense for your brand Perspectives on when to jump on the bandwagon, and when not to blindly follow what’s trending And much more Discover the biggest digital trends which will impact your business in 2023....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.