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[Free Virtual Summit] Brandwatch Spark, Nov 19-21

Join industry pioneers at Spark to uncover cutting-edge insights and innovations shaping the future of marketing.

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blog article

5 Ways to Navigate Social Media Influencer Marketing

Marketing

By Michelle GoodallDec 20 2016

...orial relationships with influencers in their own social media channels. 2. Bust the social media influencer myths, know how to spot the fakers and don’t break the law There are many myths that abound. The main ones that attendees were keen to discuss and debunk were: It’s free! Nope. As with traditi...

blog article

15 Best Social Media Marketing Blogs

Marketing

By Roza TsvetkovaJul 2 2021

...Get some inspiration and valuable tips from leading social media marketing influencers....

blog article

25 Brands Every Social Media Manager Should Follow on Social

Marketing

By Shruti RamanujamMar 30 2022

...Find out which famous brands you should follow and what their social strategies are....

blog article

Interview: Talking Digital Transformation & Social Education with Cisco

Marketing

By Hannah TregearJan 18 2016

...lding a relationship and helping sales to use the social channel.” Historically social had a tendency to be a channel used at the beginning of the buying journey, and when it comes to getting to the close, or to the actual decision process they tend to convert through other channels – maybe search or...

blog article

Ask an Expert: Generate Actionable Marketing Intelligence with Social Data

Marketing

By Jillian NeyApr 28 2016

...his level of automation – lack of proper insight. Social media and social tools have the potential to help businesses get closer to their customers and find out what’s driving customer behavior but we need to dig for this insight. Like with traditional research, there are analytical approaches you ca...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.